Hi, I'm Lauren, the Founder of Trail.
I believe the smartest path to long-term value is building businesses that are sustainable at heart and circular by design. For me, circularity isn’t just about reducing impact — it’s about rethinking value and creating products, services, and business models that work better for people, planet, and profit.
With 13+ years in commercial roles at a global consumer goods business and retail management in the UK wine sector, I’ve seen how traditional growth approaches often fall short. Commercial and sustainability teams alike struggle to translate ideas into actions that are both profitable and sustainable.
To bridge this gap, I combined my commercial experience with an MSc in Sustainable Business Leadership at the University of Leeds. That blend of hands-on business growth and academic insight shaped Trail’s mission: to help teams turn circular initiatives into commercially credible opportunities.
Today, I work with businesses of all sizes to:
Build the business case for circular initiatives
Craft commercial stories that win leadership buy-in
Shape and test circular strategies that are fundable and actionable
Develop teams’ skills and confidence to speak both sustainability and commercial fluently
I’m a practical partner — helping ideas get approved, funded, piloted, and scaled, turning good concepts into resilient, growth-oriented business models.