Moving to a circular business model is a unique journey.
Wherever you are on the path, Trail has an option for you.
Trail equips your team to apply circular economy principles in ways that drive commercial success
Interactive training and workshop sessions, tailored to your business, giving your team the skills and confidence to embed circular economy thinking in everyday decisions.
Topics include;
Circular Economy and Circular Business Models: Learn fundamentals and commercial relevance of circularity.
Circular Product and Ecosystem Workshops: Ideate, prototype, and develop practical strategies to develop actionable strategies for circular products and systems.
Introduction to Minimum Viable Products and Ecosystems: Learn how to test, validate, and iterate circular product concepts efficiently.
Retailer-Ready Category Stories: Translate strategies into compelling, engaging and market-ready narratives.
Outcomes:
Teams leave confident in applying circular economy thinking to everyday commercial decisions, able to generate ideas, test concepts, and turn them into actionable strategies.
Hands-on support to bring circular ideas to market, build ecosystems, and coordinate partners across functions.
Options include;
Develop Internal & External Stories: Craft compelling narratives to bring circular products and initiatives to life.
Minimum Viable Products & Launch Support: Create, test, and refine MVPs; design go-to-market strategies, launch plans, and rollout frameworks.
Partnerships & Ecosystem Co-ordination: Facilitate cross-functional and external collaboration with new and existing partners to build circular ecosystems.
Execution & Commercialisation: Ensure circular initiatives are market-ready and integrated with business priorities.
Outcomes:
With a focus on execution, project support aims to move circular innovations from concept to market-ready execution, embedding circularity into day-to-day business operations, driving measurable results.
Act as a fractional partner to embed circular economy thinking into your long-term growth strategy.
What Trail can do:
Commercial Strategy & Alignment: Align sustainability initiatives with business growth objectives to maximise impact.
Ecosystem & Partnership Development: Build and coordinate minimum viable circular ecosystems across suppliers, partners, and internal teams.
Strategic Integration: Embed circular economy thinking into leadership and long-term business strategy.
Ongoing Advisory & Problem-Solving: Flexible support for ad-hoc challenges and rapid ideation.
Outcomes:
Circular economy is now embedded within the business, the eco-system and partnerships are aligned, driving real commercial results.
Flexible support for burning questions, rapid ideation, and problem-solving — either as a standalone engagement or an overlay to your projects.
Idea Accelerator → short, focused sessions to tackle specific circular economy or commercial challenges.
Growth Catalyst → hands-on support to spark momentum in product innovation or market strategies.
Circular Action Labs → workshop-style ideation and practical problem-solving for teams.
Co-Creation Labs → collaborative sessions to develop and validate circular business concepts.
Take the next step on your circular journey.
Training, tools and resources to support you in building muscle to succeed in building a circular economy business model.