Demystifying the ‘Case for Circularity’ #1 - “Circular businesses can’t scale!”

This week has been a big one for sustainability disinformation...

However, it's important to note that 89% of the public want to see more done to tackle the climate crisis, they just aren't as loud as some others - https://lnkd.in/geYKH4Pk

Businesses are key to the transition, yet many see huge hurdles and decide it’s too difficult, remaining in ‘business as usual’ mode, and failing to build the skills and capabilities needed to transition to more sustainable business models.

Trail's 'demystifying the case for circularity' series seeks to look at some of the biggest perceived obstacles in businesses transitioning to a circular economy, and aims to show examples of organisations which have embraced a circularity mindset to, create, shift and grow markets.

The first in this series looks at the challenge - "Circular businesses can't scale!" using the example of UK refillable personal care brand Wild, who have very successfully used circularity concepts to scale from start-up, to £230m acquisition in 6 years. - https://lnkd.in/eKqQriFG

If you would like to hear more about how Trail can help your team build the confidence and capabilities to apply CE thinking in your organisation, please reach out -